94% Of All Websites Don't Generate Enough Income
To Pay For Themselves

It's pretty much a given that if you're doing business in this day and age you are going to have to have a website. Two years ago, we were buying books, music, toys, computer hardware and software, and plane tickets over the Internet. Today, we can order groceries for home delivery, buy fresh flowers, fine wines, clothing, and even download music. We can go to a cyber auction site and bid on any number of items. Or we can visit an e-mall where we can browse the offerings of up to 200 retailers – all under one cyber roof. On the financial front, we can download and pay our bills, do stock trades, and file our income tax returns.

The fact is, online business is moving so quickly that it’s hard to gather any lasting statistics. While rapid growth continues to be projected, there is no doubt – online business has come of age.

The problem is that the ROI (Return on Investment) for most websites is drastically low. Every day businesses are spending anywhere from thousands to millions of dollars for "web solutions," but these so called 'solutions' fail to provide the desired bottom line results.

So what's the problem? Well, there are 3 main elements that need to be present in order for a website to increase sales for your enterprise.

1. Professional Visual Design
2. Relevant Robust Functionality
3. Marketing Strategy

The first element, "Professional Visual Design," is critical because in the first couple of seconds of a prospect hitting your site, it will say "We are a rinky-dink fly-by-night operation" or "We are a professional organization that you can trust." If this element is missing, and even if the other two elements are on target, you will be hard pressed trying to get over that initial first "bad" impression - that is if the prospect has not clicked away before that happens.

The second element, "Relevant Robust Functionality," is just as important. This may not even apply if your site is simply static text and graphics, in the industry this is called "brochure-ware." More and more though, consumers expect some kind of interaction from a website and companies are finding that they can cut down on much of their overhead by integrating some of their business processes into a web application that couples with a back-end database system.

The third and most important, but most overlooked element, is that of having a sound marketing strategy for your website. Not only does this include search engine submission and optimization, but something that most web development shops will not give you - marketing centric copy. Many development companies will just simply insert all the basic information that you give them in regards to your company history, products and services, contact numbers, etc. without ever really taking the next step of engineering the copy to properly market the company. This all important step is the only difference between a $50,000 web solution and a $50,000"investment" that will yield bottom line results for you.

Here at Y2DevLabs, we employ award winning interactive designers and seasoned Microsoft™ certified programmers and you should expect nothing less to provide the first two elements for your website. We go the extra step by providing a marketing agent trained and certified in our Monopolize Your Marketplace™ system who will work with you on creating copy that is alive, engaging, and specifically designed to convince your prospects that "they would have to be absolute fools to do business with anyone else but you ...regardless of price."

We Measure Our Success By How Much Revenue
Your Site Creates For You